Design Thinking

Design thinking is a very broad term that includes many phases of analytical thinking. At first, the goal is to think broadly with both crazy out of the box ideas and with practical solutions. Some ideas are discarded, some ideas are explored further. When a few ideas are decided on, detail oriented thinking takes place. Where do buttons go, what emotion should the form relate, how exactly should it function, what color should it be, does it match the companies form language, etc. When these details have been decided, the designer must think of how to tell the story of the product and explain the choices he or she has made.